Marketing | Sales techniques
PROFESSIONAL TRAINING
Duration : 9 p.m. - 3 days
Admission: For all
Pace : Classic
SALES TECHNIQUES
Develop your wine sales techniques in front of customers
The art of commercial negotiation
A sales technique (or method) allows a salesperson or sales team to sell effectively by creating value and, ultimately, generating revenue growth. Purchasing behaviors have evolved, notably propelled by the digital transition. It is therefore important to develop your sales techniques and adapt your commercial negotiation towards a customer and solution-centered vision.
Educational objective:
Understand customer expectations and advise them using fair, positive language that is understood by all. Acquire effective sales methods and behaviors.
Build customer loyalty.
Operational objectives:
Be able to be comfortable in front of customers and be able to lead a tasting and the sale of wine
Certificate :
Certificate of end of training
Prerequisites
Be of legal age for wine tasting
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Wine cellar seller, sommelier, head waiter, waiter, delicatessens, etc.
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
COMMERCIAL ARGUMENTATION
Rule number 1: Listening is more important than speaking
- Identify the customer's needs and expectations to build an argument
adapted and efficient sales
- Tasting, a commercial tool: building a sales pitch
effective solid around its products
INSTRUCTOR
BAPTISTE ROSS-BONNEAU
Winner of the national and international Sommellerie Sud de France Challenge in 2018, Baptiste is a sommelier consultant and ambassador for wines from the south of France. He works in the restaurant business but also with regional appellation unions and large Languedoc estates such as: Gerard Bertrand, Anne de Joyeuse, Maison Ventenac, Borie de Maurel, etc.
Previously, he worked as Head Sommelier at the starred restaurant of the prestigious Hôtel de la Cité in Carcassonne.