Marketing | Establish an effective marketing strategy for my wines
Duration : 35h - 5 days
Admission: For all
Pace : Classic
PROFESSIONAL COURSE
ESTABLISH AN EFFECTIVE MARKETING STRATEGY
OF MY WINES
Develop a marketing strategy in France or export
Sustainably increase your turnover
Establishing your commercial strategy requires you to take some risks (recruitment, trade fairs, investments). Thanks to an effective methodology you will be able to better control and thus reduce these risks, but also maintain and develop your activity.
Educational objective:
Master the methodology for developing a commercial strategy applied to the world of wine.
Operational objectives:
Being able to put together a commercial strategy for your wines, in France, that is profitable and ready to be implemented.
Certificate :
Validation certificate
Prerequisites
None
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Wine sector, distributor, trader, wholesaler
EXTRACT FROM THE PROGRAM
Downloadable PDF version : Download
1. KNOWLEDGE OF WINES
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
INSTRUCTOR
BAPTISTE ROSS-BONNEAU
Winner of the national and international Sommellerie Sud de France Challenge in 2018, Baptiste is a sommelier consultant and ambassador for wines from the south of France. He works in the restaurant business but also with regional appellation unions and large Languedoc estates such as: Gerard Bertrand, Anne de Joyeuse, Maison Ventenac, Borie de Maurel, etc.
Previously, he worked as Head Sommelier at the starred restaurant of the prestigious Hôtel de la Cité in Carcassonne.