Communication | Communication of a wine estate / restaurant / wine merchant
Duration : 35h - 5 days
Admission : For all
Pace : Classic
PROFESSIONAL TRAINING
COMMUNICATION OF A WINE ESTATE / RESTAURANT / WINE STORE
Master the methodology of communication strategy in the world of wine and associated
Know-how is good but making people know is better!
Every business therefore needs to communicate. Whether emerging or reputable, communication remains a determining tool for ensuring good visibility, a guarantee of growth. Learn how to establish an effective communications strategy and calculate your return on investment.
Educational objective:
Master the methodology of communication strategy in the world of wine and associate
(wine estate, restaurant, wine bar, wine and spirits sales agent, etc.)
Operational objectives:
Be able to put together a communication strategy, create communication visuals, create Facebook, Instagram and X accounts and manage your own account.communication on social networks
Certificate :
Certificate of end of training
Prerequisites
Be able to use the internet (basic level) and have a smartphone.
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Communication manager, manager, independent
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
1. KNOWLEDGE OF WINES
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
1. KNOWLEDGE OF WINES
-Service techniques
- Knowledge of wines and local products
-General culture, history and heritage
-English
-Stress management
- Scenario
- Mock competition
INSTRUCTOR
BAPTISTE ROSS-BONNEAU
Winner of the national and international Sommellerie Sud de France Challenge in 2018, Baptiste is a sommelier consultant and ambassador for wines from the south of France. He works in the restaurant business but also with regional appellation unions and large Languedoc estates such as: Gerard Bertrand, Anne de Joyeuse, Maison Ventenac, Borie de Maurel, etc.
Previously, he worked as Head Sommelier at the starred restaurant of the prestigious Hôtel de la Cité in Carcassonne.