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Communication | Communication of a wine estate / restaurant / wine merchant

Formation communication d'un domaine viticole

PROFESSIONAL TRAINING

Duration : 35h - 5 days

Admission : For all

Pace : Classic

COMMUNICATION OF A WINE ESTATE / RESTAURANT / WINE STORE

Master the methodology of communication strategy in the world of wine and associated

Know-how is good but making people know is better!  

Every business therefore needs to communicate. Whether emerging or reputable, communication remains a determining tool for ensuring good visibility, a guarantee of growth. Learn how to establish an effective communications strategy and calculate your return on investment.

Formation communication domaine restaurant et caviste
Formation communication domaine restaurant et caviste
Formation communication domaine restaurant et caviste

Educational objective:

Master the methodology of communication strategy in the world of wine and associate

(wine estate, restaurant, wine bar, wine and spirits sales agent, etc.)

Operational objectives:

Be able to put together a communication strategy, create communication visuals, create Facebook, Instagram and X accounts and manage your own account.communication on social networks

Certificate :

Certificate of end of training

Prerequisites

Be able to use the internet (basic level) and have a smartphone.

Funding

OPCO, Pôle emploi, Own funds

Opportunities

Communication manager, manager, independent

Formation professionnelle Institut Régional de Sommellerie

EXTRACT FROM THE PROGRAM

Downloadable PDF version:Download

My overall communication on the networks
- On Facebook: differences between the types of pages/profiles and possible actions on the network
- On Instagram: professional or personal profile? what possible actions?
- On X: Functions and possible actions?
- Identify and communicate with bloggers or influential accounts in order to increase your digital visibility
- Communication of an event
- Increase the visibility of the event thanks to social networks
- Identify advertising opportunities on Facebook, X and Instagram
- Know the different metrics: like, share, reach, impression, followers, etc.

FOR WHO

Short training course on press relations management for the wine sector for self-employed people, business creators, employees, self-employed managers, traders, job seekers, people undergoing professional retraining and individuals.

Logo Regional Institute of Sommellerie South of France

REGISTRATION

FOR EVERYONE

Register for a sessiontraining

Next date

- To define

BUSINESS

You want to train your employees to this formation

Let's study your needs

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