Communication | Press Relations Management applied to the world of wine
Duration :8h - 1 day
Admission: For all
Pace : Classic
PROFESSIONAL TRAINING
PRESS RELATIONS MANAGEMENT APPLIED TO THE WORLD OF WINE
Learn to better understand your relations with the press
Optimize your press relations!
Managing your press relations is an art. It requires skills in journalism, communication and a strong network. If you do not have the possibility of hiring a press relations manager, put all the chances on your side by creating content adapted to the different stakeholders, arousing their interest and building loyalty in your relationships!
Educational objective:
Shortly
Operational objectives:
Shortly
Certificate :
Certificate of end of training
Prerequisites
Shortly
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Communication manager, assistant, manager, project leader, beginner community manager, marketing manager, independent, craftsman, trader, wine sector.
EXTRACT FROM THE PROGRAM
Version téléchargeable en PDF : Télécharger
SHORTLY
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Distinguer les "différents" journalistes.
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Loi de proximité
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Ligne éditoriale
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Le travail du journaliste : investiguer, choisir les sources, respecter la déontologie, se positionner dans une rédaction.
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Que recherchent les journalistes ? Les rédacteurs en chef ?
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Développer des relations avec les Médias.
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Comprendre et maîtriser la relation avec les journalistes
FOR WHO
Short training course on press relations management for the wine sector for self-employed people, business creators, employees, self-employed managers, traders, job seekers, people undergoing professional retraining and individuals.
